Recent insights from LCWA

From a nationwide heat wave to airborne shark attacks, we’ve witnessed weather phenomena that have garnered lots of attention on Twitter. While perusing the Twitterverse, we’ve also learned a lot this week about how to best take advantage of social media platforms. Here are our favorite media stories and tips-based articles for the week: Social Strategy – While sales are

Interviews are an opportunity for our clients to spread the word about their companies first hand. They are also a time when clients get to feel the work we do for them first hand, which is why attention to detail is crucial every step of the way.  We coordinate interviews for our clients every day and below are some best

Who better connects with audiences than Chicago’s renowned improv comedy troupe The Second City (where stars such as Tina Fey, Dan Aykroyd, Bonnie Hunt and Bill Murray cut their acting teeth)? That’s why our most recent Brown Bag professional development series for staff featured a presentation from the group’s Communications division, which applies its creative development process and engagement concepts

Stay tuned for a post from Gary about our LCWA staff Brown Bag Lunch and Learn session earlier this week with Second City Communications, which was full of valuable insights and lots of laughs. All of the kidding around didn’t stop us from scraping the web for the very latest social media tips and trends however. Here are this week’s