Recent insights from LCWA

Dr. Badr Aiming to educate connected patients in 140 characters or less, we recently secured an opportunity for our client the American Academy of Sleep Medicine. The organization’s president, Dr. Safwan Badr, participated in a national discussion on sleep via Twitter hosted by the Wall Street Journal’s health team. Joined by sleep physicians from the Mayo Clinic and the Cleveland

As a result of our efforts targeting commuters for our client Contigo, the Chicago Tribune ran a great review of its West Loop and Randolph travel mugs in last Sunday’s edition, reaching 781,324 readers. The review, titled “No Spill Travel Mugs” is posted in the Travel section and includes a picture of both the West Loop and Randolph mugs, a description

From a nationwide heat wave to airborne shark attacks, we’ve witnessed weather phenomena that have garnered lots of attention on Twitter. While perusing the Twitterverse, we’ve also learned a lot this week about how to best take advantage of social media platforms. Here are our favorite media stories and tips-based articles for the week: Social Strategy – While sales are

Interviews are an opportunity for our clients to spread the word about their companies first hand. They are also a time when clients get to feel the work we do for them first hand, which is why attention to detail is crucial every step of the way.  We coordinate interviews for our clients every day and below are some best