June 4, 2013
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or
June 1, 2013
In the Mix…The Search is on for the World’s Best Personal Trainers!
Starting today, we’re helping our client Life Fitness, a global leader in fitness equipment manufacturing, scour the world for the world’s best personal trainers. Personal trainers all over the world can be nominated through June 30 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The program recognizes and rewards trainers that embody the same passion and commitment to healthy
May 31, 2013
Favorite Finds
We hope everyone enjoyed the short work week and the unofficial kick-off or summer! Once again, we present you with our weekly dose of our favorite news stories for the week: Death of the Professional Photographer? – This week, Crain’s Chicago Business announced that Sun-Times Media has completely eliminated their photography staff for both the Chicago Sun-times and its sister
May 31, 2013
In the Mix…Sound the Trumpets: First Alert and LCWA Strike Gold!
PR awards season kicked off last night with the Publicity Club of Chicago’s Annual Trumpet Awards. LCWA was there and did not leave empty handed. Along with client First Alert and fellow agency partner NewsMark, Inc., LCWA was recognized with a Golden Trumpet Award in the category of Issues Management for consumer education campaigns conducted in conjunction with new carbon monoxide