Recent insights from LCWA

This past weekend, we helped First Alert conduct its second Facebook sweepstakes in partnership with Duracell. The sweepstakes celebrated “springing forward” and Daylight Saving Time, and followed a similar co-branded effort that occurred as we “fell back” last fall. In only five days we gained 3,264 new fans – an increase of 29% – and garnered more than 45,000 entries!

In only two years, the social photo sharing website Pinterest has attracted approximately 11.7 million unique users and drives more referral traffic to retailers than Google+, YouTube and LinkedIn combined. LCWA recently helped develop a Pinterest page for our client Trex. In addition to showcasing the brand’s inspirational outdoor living photography, we created themed boards with ideas for weekend DIY

We live in a world that focuses on fixing our weaknesses – just think of all the self help sites, books and programs. LCWA decided to turn things around and look at the strengths of each individual in the firm. We embarked on a journey using StrengthsFinder 2.0 from Gallup Press to uncover each person’s talents. All of us took

To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO