Recent insights from LCWA

At a recent media breakfast hosted by Business Wire, we had the opportunity to discuss how “Chicago’s Media is ‘Transforming’.” Here are some of the highlights. Hyperlocal-focus. News is getting hyperlocal – meaning that it’s more neighborhood and individual community driven than ever. An event that is happening in, say, Skokie may not be interesting to an editor at the

Staying savvy about social media can be challenging when the platforms and applications are constantly changing, so it’s important to occasionally regroup and discuss best practices and tips.  With this in mind, I recently attended a Publicity Club of Chicago luncheon to discuss some hot topics in social media.  Here were some reminders that bear repeating: Take advantage of “geo-location” tools.  This

What does it take for employees to feel that the communication in their workplace is effective? After completing more than a dozen employee communication assessments in the last three years for a variety of large companies and professional associations, our research results show one thing over and over again: they just want the basics. Using advanced analyses, we’ve learned that

Each year, millions of television viewers eagerly anticipate Oprah’s “Favorite Things,” Ellen’s “12 Days of Giveaways,” and Rachael Ray’s “Faves.” How do these busy hosts learn about the year’s hottest new gadgets and gizmos? As you know, often from PR pros! Unlike paid television product placements, audience giveaways are a popular way to build excitement for products and brands, obtain