Recent insights from LCWA

Recently, LCWA worked with CNN International to profile the storied history of JimBeam in a segment for the station’s “100 Club” program. Featuring brands rich in history with legacies dating back more than 100 years, the “100 Club” segment was a perfect chann el to seed key brand messages and further position Jim Beam as the world’s No. 1 selling

This week we watched as the Bachelor finale stirred a mix of reactions, the iconic Brady Bunch house balanced a bidding war and Beyoncé graced the world with her historic Vogue cover. Read along for some of my favorite finds: Beyoncé Slays, Again – The September issue of Vogue, the most important issue of the year, hit shelves this week

TV Celebrity carpenter Kate Campbell is defying stereotypes as one of the stars of HGTV home improvement shows “Decked Out,” “Disaster Decks” and “Holmes on Homes.” She’s found her calling and encourages other women to make their way into a field overwhelmingly dominated by men. Recently, she also tackled her own home renovation – proving that even the most intimidating

Social media was full of interesting trends this week – from bankruptcies to birthdays, here are my favorite finds: Every Millennial’s Favorite Holiday – National Avocado Day on Tuesday inspired many people to share their love for avocados (and Antoni Porowski), through memes and videos on social media. However, National Avocado Day didn’t go as planned for Chipotle… customers who