August 3, 2018
Social media was full of interesting trends this week – from bankruptcies to birthdays, here are my favorite finds: Every Millennial’s Favorite Holiday – National Avocado Day on Tuesday inspired many people to share their love for avocados (and Antoni Porowski), through memes and videos on social media. However, National Avocado Day didn’t go as planned for Chipotle… customers who
July 31, 2018
Catapulting Content to Consumers: DAP RapidFuse Out with the Old, In with the Glue Campaign
A broken coffee cup. A loose earring stone. Or even a thrift store upcycling project. These are just a few examples of how DAP’s RapidFuseAll Purpose Adhesive can bond nearly everything to anything, for both fixing broken items and creating special projects. In order to communicate this functionality to consumers, the LCWA home PR team designed the Out with the
July 27, 2018
Here Come the Dog Days
This week, millennials say “buh buy” to work, Facebook gets worked and that $27 you spent on a bottle of Gwyneth Paltrow’s “… protective mist designed to shield you from negative energy and safeguard your aura” probably isn’t working. Luckily, Michael Scott and some partyin’ pups are here for the nightshift. Beats the Break Room: While the LCWA office is
July 24, 2018
Rolfe Pancreatic Cancer Foundation Dashes for Early Detection
LCWA recently helped our client the Rolfe Pancreatic Cancer Foundation raise awareness for its annual DASH for Detection 5K walk/run to help fight for an early detection test for pancreatic cancer, which is the third leading cause of cancer death in the U.S., with the lowest survival rate. Early detection of pancreatic cancer can significantly improve survival rates for this deadly