Recent insights from LCWA

August 10, 2018

You Can’t Hide From Beyoncé, the Brady’s and Bachelor Nation

This week we watched as the Bachelor finale stirred a mix of reactions, the iconic Brady Bunch house balanced a bidding war and Beyoncé graced the world with her historic Vogue cover. Read along for some of my favorite finds: Beyoncé Slays, Again – The September issue of Vogue, the most important issue of the year, hit shelves this week
August 7, 2018

Talking Trends with HGTV’s Kate Campbell

TV Celebrity carpenter Kate Campbell is defying stereotypes as one of the stars of HGTV home improvement shows “Decked Out,” “Disaster Decks” and “Holmes on Homes.” She’s found her calling and encourages other women to make their way into a field overwhelmingly dominated by men. Recently, she also tackled her own home renovation – proving that even the most intimidating
August 3, 2018

Avocados, Birthdays and Viral Videos Take Over Twitter This Week

Social media was full of interesting trends this week – from bankruptcies to birthdays, here are my favorite finds: Every Millennial’s Favorite Holiday – National Avocado Day on Tuesday inspired many people to share their love for avocados (and Antoni Porowski), through memes and videos on social media. However, National Avocado Day didn’t go as planned for Chipotle… customers who
July 31, 2018

Catapulting Content to Consumers: DAP RapidFuse Out with the Old, In with the Glue Campaign

A broken coffee cup. A loose earring stone. Or even a thrift store upcycling project. These are just a few examples of how DAP’s RapidFuseAll Purpose Adhesive can bond nearly everything to anything, for both fixing broken items and creating special projects. In order to communicate this functionality to consumers, the LCWA home PR team designed the Out with the