Recent insights from LCWA

This week Americans across the country gathered at firework shows, parades and barbecues to celebrate our county’s 242ndbirthday.  While many took time to enjoy the holiday, the internet was filled with engaging content and hair raising brand news. Ready for a road trip? Thanks to Good Housekeeping, we learned that there are 33 places in the United States with the

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA

They say beauty is in the eye of the beholder, but this week has been particularly ugly. From pets to people, here are some hideous highlights from this past week:  UGLY DOGS – A 9-year-old English bulldog named Zsa Zsa was named the winner of the 2018 World’s Ugliest Dog contest last Saturday. The win earned owner Megan Brainard $1500

It’s easy to fall into the trap of thinking only the biggest budget, out-of-the-box campaigns can win awards – but that’s not always the case. Despite being a 147-year-old leading producer of performance commercial flooring, Ecore had minimal visibility in industry trade publications – a vital conduit to its key audiences of facility and commercial design specifiers. Best-known in the athletic