Recent insights from LCWA

Happy Friday the 13th! If you don’t have World Cup fever yet, hurry up because it’s almost over! If soccer (football) isn’t your jam, here are a few other happenings from this week you may want to check out: Joyful Homecoming: Thailand and the rest of the world rejoiced this week when 12 boys and their soccer coach were rescued from a flooded cave. The

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn

This week Americans across the country gathered at firework shows, parades and barbecues to celebrate our county’s 242ndbirthday.  While many took time to enjoy the holiday, the internet was filled with engaging content and hair raising brand news. Ready for a road trip? Thanks to Good Housekeeping, we learned that there are 33 places in the United States with the

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA