Recent insights from LCWA

According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires in homes without smoke alarms or without working alarms. Conversely, when a home does have working smoke alarms, the risk of dying in a home fire is cut in half. To maximize consumer awareness during Fire Prevention Month last October, LCWA

Happy Friday the 13th! If you don’t have World Cup fever yet, hurry up because it’s almost over! If soccer (football) isn’t your jam, here are a few other happenings from this week you may want to check out: Joyful Homecoming: Thailand and the rest of the world rejoiced this week when 12 boys and their soccer coach were rescued from a flooded cave. The

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn

This week Americans across the country gathered at firework shows, parades and barbecues to celebrate our county’s 242ndbirthday.  While many took time to enjoy the holiday, the internet was filled with engaging content and hair raising brand news. Ready for a road trip? Thanks to Good Housekeeping, we learned that there are 33 places in the United States with the