Recent insights from LCWA

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn

This week Americans across the country gathered at firework shows, parades and barbecues to celebrate our county’s 242ndbirthday.  While many took time to enjoy the holiday, the internet was filled with engaging content and hair raising brand news. Ready for a road trip? Thanks to Good Housekeeping, we learned that there are 33 places in the United States with the

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA

They say beauty is in the eye of the beholder, but this week has been particularly ugly. From pets to people, here are some hideous highlights from this past week:  UGLY DOGS – A 9-year-old English bulldog named Zsa Zsa was named the winner of the 2018 World’s Ugliest Dog contest last Saturday. The win earned owner Megan Brainard $1500