Recent insights from LCWA

Last week, members of the LCWA team attended the Publicity Club of Chicago’s monthly luncheon that focused on the topic of how digital media and social channels are changing public relations. An expert panel, including representatives for LinkedIn and CBS 2 Chicago, led the discussion on how brands can be effective in this changing landscape.  Here are some of the

LCWA and client the American Academy of Sleep Medicine (AASM) recently launched the Sleep Works 4 You campaign to educate employees and employers on the dangers of workplace fatigue, including tips on getting enough sleep to stay safe and remain productive. As part of the campaign, we held a Twitter chat last Monday – one day after daylight saving time,

Here are some of the things that caught my attention this week in the Twitterverse: Block, Report & Delete – That’s been the Twitterverse tactic to rid the platform of tweetdecking – the practice of selling retweets and stealing content. Twitter doubled down by suspending several popular accounts. No one was sad to see them go, with tons of posts this week celebrating #TweetDeckIsOverParty! SXSW 2018 Tackles Social

This week marked a major milestone for our client Jim Beam® Bourbon, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery