March 9, 2018
The web was certainly poppin’ this week with Popcorn Lover’s Day taking place yesterday and people sharing their thoughts on the newest words to be recognized in the English language. Here’s a roundup of all my favorite things from the week: Food lovers rejoiced as we celebrated National Oreo Day on Tuesday, National Cereal Day on Wednesday and Popcorn Lover’s
March 6, 2018
DIY Bloggers Show How to Keep a “Fresh Home Happening”
Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.
March 2, 2018
Social Soirees
As Chicago jumped through forecasts from spring, fall and winter temperatures this week, the social sphere was busy with trending topics. Here are just a few of my favorite finds from this week: Ladies’ Night – Johnny Walker has rolled out a limited edition of its iconic scotch, “Jane Walker,” in an attempt to help reach more women who can be “particularly intimidated”
February 27, 2018
Navigating the Changing Landscape of Pitching Healthcare Reporters
Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this