Recent insights from LCWA

January 9, 2018

Turning Reams into Dreams with Boise Paper

Our client, Boise Paper, partners with many organizations to make a positive impact on the community. The company works with the General Mills Box Tops for Education™ program to help students and parents across the country earn money for their schools to purchase essential items, such as books, art supplies, sports equipment, instruments and more. As the exclusive office paper
January 5, 2018

The New Year Brings Reflections and Outlooks

Among all the trending media stories this week, the Twitterverse was filled of reflections on the past year and forecasts of 2018. Here are my favorite finds: Top Tweets in 2017 – It was a big year on Twitter. From politics and hashtag movements to celebrities, check out which Tweets generated the most engagement last year. New Year, New You
January 2, 2018

Remembering Lou Williams

Last week marked not only the end of a year, but the end of an era for our agency with the passing of our founder, Lou Williams. In light of this sad news, I wanted to take a moment to share some of my thoughts about the man who meant so much to me both personally and professionally. Lou enjoyed
December 22, 2017

These Are a Few of Our Favorite (2017) Things

Tis the season for end of year recaps that wrap up another year gone by. Here are a few of my favorite roundups from 2017: Top Ten Times Brands Nailed it on Twitter – Who can forget Carter Wilkerson’s viral plea for a year’s worth of Wendy’s chicken nuggets, or KFC’s response when a Twitter user realized that they only