Recent insights from LCWA

Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning

The weather is all over the place and a little out of control, but thank goodness we have Oprah Winfrey to make us feel better about our future… She killed it: In case you live under a rock, the Oprah Winfrey received the Cecil B. de Mille Award at the Golden Globes this past weekend, and her acceptance speech was

Our client, Boise Paper, partners with many organizations to make a positive impact on the community. The company works with the General Mills Box Tops for Education™ program to help students and parents across the country earn money for their schools to purchase essential items, such as books, art supplies, sports equipment, instruments and more. As the exclusive office paper

Among all the trending media stories this week, the Twitterverse was filled of reflections on the past year and forecasts of 2018. Here are my favorite finds: Top Tweets in 2017 – It was a big year on Twitter. From politics and hashtag movements to celebrities, check out which Tweets generated the most engagement last year. New Year, New You