B2B

One of the most effective marketing tools to rise above the competition is seeking out and winning awards in your industry. We recently helped client Weil-McLain do just that with their recent recognition for product design excellence and efficiency in the 18th annual Dealer Design Awards Program sponsored by The Air Conditioning, Heating & Refrigeration Newsmagazine. The award entry, submitted

Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the

Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content

At LCWA, we’re all about providing superior client service — so, of course, we’re not satisfied until our clients are rightfully positioned and maintained as industry leaders. We’re also always looking for effective ways to increase brand awareness among their target audiences, One of the most effective ways to do this is by securing opportunities for clients, whether B2B or