September 8, 2014
A leading producer of travel mugs, water bottles and kids’ bottles, Contigo has a passion for engineering great products right here in Chicago. To share Contigo’s story of innovation and Chicago-roots, LCWA teamed up with the Chicago Tribune’s “Blue Sky Innovation” series, a new business section of the publication that reports on Chicago-area technology companies, ground-breaking products and services and innovative entrepreneurial best practices. The
August 27, 2014
Up in Arms
The “baddest pullers” in North America hit Chicago this week to compete in one of the country’s largest World Armwrestling League (WAL) tournaments and LCWA armed them with a major TV appearance to promote the event. The Fox Chicago morning show “Good Day Chicago” featured a live, 4-minute interview with three WAL champs, who discussed the surge of the underground
July 22, 2014
Bringing a Local Angle to a National Brand
When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative
July 10, 2014
Loaves & Fishes Celebrates 30th Anniversary
In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off
