Chicago

When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative

In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off

Until last week, many Chicagoans probably didn’t know that their favorite workout machines may be manufactured right here in their hometown. But thanks to a local morning news crew, that is all changing. LCWA recently pitched and secured coverage for the Life Fitness manufacturing story on the Chicago CBS affiliate, WBBM-TV. On April 16, four short segments, filmed live at

Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer