July 20, 2012
Our team secured great online coverage for two products in the Frigidaire Professional line of small appliances. We worked with popular About.com’s housewares and appliances guide Mariette Mifflin as she wrote about her very positive experience with both products. The 12-Cup Drip Coffee Maker received a full 5-star rating in its review while the Tri-Blade Immersion Blender/Mixer earned 4.5 stars.
July 18, 2012
In the Mix…Pergo Partnership Proves a Doggone Success
Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive
July 10, 2012
Lights, Camera, Action – Lessons for Television Shoots
With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a
July 5, 2012
In the Mix…Fallen Firefighter Honored 60 Years Later
A fallen Chicago firefighter lie in an unmarked grave in Des Plaines for sixty years – until now. Late last month, Mount Emblem Cemetery of Elmhurst, the Chicago Fire Fighter’s Union, The Chicago Fire Department and All Saints Cemetery placed a permanent marker on the gravesite of Firefighter John Francis Minich, who died in a 1952 Chicago fire after rescuing