Client Work

Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and

This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party.  First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number

Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of  the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool –  and 50 electric snow throwers. Each week will feature

With winter on the horizon, fireplaces and wood stoves from our client Monessen are hot, hot, hot. We are taking advantage of the cooler weather to get our hearth products and heating tips from company experts front and center. Just a few of the stories we are pitching: The advantages of vent-free heating appliances, and the variety of décor and