December 7, 2012
After the shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,” consumers were encouraged to be charitable on the new holiday dubbed #GivingTuesday. On November 27, individuals across the country gave donations to their favorite charity or volunteered their time to help those in need. As part of the holiday, our client GiveFoward partnered with
November 20, 2012
In the Mix…Blasting Cannons and Gaining Coverage on Chicago’s North Side
In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the
November 15, 2012
In the Mix…DIY Network’s “Blog Cabin” Gets A Cozy Touch
It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home. Our team worked closely with DIY Network producers to
November 12, 2012
In the Mix…LCWA “Drives” Coverage for Plan B’s Automotive Expertise
In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website.