January 17, 2012
Congratulations to the First Alert/LCWA team for reaching 10,000 fans! The team at LCWA has worked to spur conversation with fans, educate about important fire safety initiatives and give away products to consumers looking to try First Alert. With two completed sweepstakes and one in the works, and actively engaging the fan base, the page continues to grow and serve
January 13, 2012
In the Mix…Everest Graduate Overcomes Adversity
It can be hard to find inspiration in today’s newspapers, among stories of continued world and economic turmoil – but when the LCWA Everest College team pitched Everest College graduate Rebecca Malivuk’s story, the media took notice. Malivuk suffered many hardships in a short time and was frightened by her uncertain future. Determined to turn her life around, she enrolled
January 12, 2012
In the Mix…Electrolux Appoints Chief Design Officer
Electrolux made history this week with the appointment of the company’s first Chief Design Officer, Stefano Marzano, a prominent and renowned design industry leader. The LCWA team helped introduce Marzano to top-tier U.S. business and design media and quickly secured interviews for the new CDO. The introduction not only highlighted this new role within the company, but also marked Electrolux’s
January 6, 2012
In the Mix….First Alert’s “High Five” Sweepstakes
As part of a larger campaign to increase carbon monoxide (CO) awareness and legislation, we recently launched a “High Five” Facebook sweepstakes for First Alert in honor of two states that have had CO alarm laws in place for five or more years – Illinois and Massachusetts. The LCWA team has created a fan-gated sweepstakes, asking consumers across the country