January 6, 2012
As part of a larger campaign to increase carbon monoxide (CO) awareness and legislation, we recently launched a “High Five” Facebook sweepstakes for First Alert in honor of two states that have had CO alarm laws in place for five or more years – Illinois and Massachusetts. The LCWA team has created a fan-gated sweepstakes, asking consumers across the country
January 3, 2012
In the Mix…Everest Graduate Provides New Years Inspiration
Need some inspiration for your New Year’s resolutions? Look no further than Anthony Phillips. As a professional NFL football player, Phillips seemed to have it made, until a series of debilitating injuries sidelined his dream. With no safety net or backup career, Phillips fell on hard times and depression – until he decided to take his life into his own
December 27, 2011
In the Mix…The Bulls “Paint the Town” at Northbrook Court
Tipping off the 2011-2012 basketball season and a “BIG things are coming” campaign, the Chicago Bulls greeted fans last week at our client General Growth Properties’ Northbrook Court. The LCWA team was on hand to help media in attendance capture the Bulls’ players while they met fans, signed autographs and posed for pictures. Starting at 6 a.m., fans filled Northbrook
December 22, 2011
In the Mix…Electrolux Vacuum Featured on “The Nate Berkus Show”
As consumers rush around to find last minute holiday gifts, TV shows are providing their favorite finds for the season – and companies covet those national TV spotlights that have large audiences. We secured a segment on “The Nate Berkus Show” for the Electrolux Ergorapido Ion vacuum which ran yesterday. Gift segments are always exciting, from the unveiling of the