November 2, 2011
Our client Pergo has pulled out all of the stops for the launch of its new collection, Pergo XP – and we’ve been hard at work launching this laminate line to media! To show that Pergo XP – which stands for “extreme performance”– can withstand just about anything, Pergo staged an extreme challenge on the Venice Beach boardwalk in California,
October 28, 2011
In the Mix…A Flurry of Media Outreach
With this week’s disruptive snowstorm in Denver and looming winter weather in the Northeast, it’s safe to say that the winter campaign for our client Snow Joe is off and running! We letting media in those areas know all about Snow Joe’s selection of snow throwers – and preparing to reach out to other top markets when winter weather inevitably
October 26, 2011
In the Mix…Riding, Running with Honor
So appropriate. Just days after the announcement that all troops are leaving Iraq by year’s end, a number of combat veterans already back home participated in the Honor Ride and Run held in Barrington, Ill., sponsored by client UnitedHealthcare. The 30-mile bike ride and 10K/5K runs raised awareness and funds for two groups dedicated to helping wounded vets – Ride2Recovery
October 19, 2011
In the Mix…Caring Day from UnitedHealthcare
The wonderful season of giving is upon us and client UnitedHealthcare (UHC) of the River Valley (covering the Quad Cities of Illinois and Iowa) jump started the occasion with its annual “day of service” initiative. Thanks to an employee food drive and corporate support, the River Bend Foodbank in Moline, Ill., received $5,000 plus 1,000 pounds of food and other