December 22, 2011
As consumers rush around to find last minute holiday gifts, TV shows are providing their favorite finds for the season – and companies covet those national TV spotlights that have large audiences. We secured a segment on “The Nate Berkus Show” for the Electrolux Ergorapido Ion vacuum which ran yesterday. Gift segments are always exciting, from the unveiling of the
December 20, 2011
In the Mix…Vermont Castings and First Alert Help Consumers Deck the Halls, Safely
It’s the holiday season and we’re busy pitching our clients’ great seasonal stories. This year, we paired up clients Vermont Castings, a leading hearth supplier, and First Alert, a leader in residential fire and CO detection devices, to provide tips on safe holiday decorating, including safe places to put trees and decorations and how to protect against carbon monoxide poisoning.
December 13, 2011
In the Mix…Oakbrook Center Shows Off Gifts for Mom
As the holidays near, one way our clients make headlines is through gift guide related stories. Luckily, our client General Growth Properties has three Chicago centers full of retailers with something for everyone’s holiday list – the perfect resource for a TV segment. Thanks to our outreach, this morning Suzanne Cook-Beres of Oakbrook Center showed off gift ideas for mom
December 5, 2011
In the Mix…Shoveling up Twitter Followers for Snow Joe
The Snow Joe/LCWA team is on a mission to increase Snow Joe’s humble Twitter following to a large and interactive network of weather lovers and snow-plagued souls. To do this, the team implemented a 7 week “snow blower a week” sweepstakes on Twitter, asking followers to “twell” us why they need a powerful, electric snow blower using the hashtag #snowjoeplus