January 23, 2012
Did you know that one of the biggest media conglomerates in the country isn’t based in a New York City skyscraper? Meredith Corporation, home of Better Homes and Gardens, Ladies’ Home Journal, and dozens of other titles, is headquartered 1,000+ miles from the Big Apple – in Des Moines. Last week I went to Iowa with our client Trex to
January 18, 2012
In the Mix…Pergo Works with Blogger to Showcase New Product
As part of our promotion for the launch of Pergo’s new flooring collection, PERGO XP, we’ve been working with the “Mommy Digger” blog to document a living room renovation. A series of four posts has outlined the process, from décor selection to installation – while letting the blog’s readers know all about the new product’s key features and benefits. Looks
January 17, 2012
In the Mix…First Alert Hits 10,000 Facebook Fans!
Congratulations to the First Alert/LCWA team for reaching 10,000 fans! The team at LCWA has worked to spur conversation with fans, educate about important fire safety initiatives and give away products to consumers looking to try First Alert. With two completed sweepstakes and one in the works, and actively engaging the fan base, the page continues to grow and serve
January 13, 2012
In the Mix…Everest Graduate Overcomes Adversity
It can be hard to find inspiration in today’s newspapers, among stories of continued world and economic turmoil – but when the LCWA Everest College team pitched Everest College graduate Rebecca Malivuk’s story, the media took notice. Malivuk suffered many hardships in a short time and was frightened by her uncertain future. Determined to turn her life around, she enrolled