May 15, 2012
Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany), European media already are
May 11, 2012
Proud to Toot Our “Horns”
Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs. The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for
May 9, 2012
In the Mix…Hide & See with SecureLine
The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope
May 2, 2012
In the Mix…Celebrate Mom BeCause
It’s May and Mother’s Day is just around the corner! This year, the LCWA team is working with our client (Northbrook Court) to promote a program to help gift-givers find the perfect gift for Mom while contributing to two local charities. “Celebrate Mom BeCause” features more than 100 gift packages filled with all of Mom’s favorite things including culinary delights,