June 18, 2012
The First Alert Facebook page has reached 15,000 fans! Last summer, the page had only 1,046 fans, but now – just one year later – it has grown to be the number one brand page in its industry. The LCWA team has continued to develop the First Alert fan base by posting engaging content and creating several opportunities for fans,
June 15, 2012
In the Mix…Drive Dad Crazy This Father’s Day
The LCWA team is busy gearing up for our client Oakbrook Center’s 44thAnnual Father’s Day Classic Car Show. Presented by the Greater Illinois Region of the Classic Car Club of America in partnership with Oakbrook Center, the Father’s Day Classic Car Show is the largest open-air show of its kind in the Midwest. The show features rare and one-of-a-kind vehicles
June 13, 2012
In the Mix…First Alert Celebrates Dad – And Safety
Father’s Day is just around the corner, and to help celebrate Dad – and spread the word on safety – we’re helping our client First Alert conduct its “Dad is #1” sweepstakes on Facebook. For this contest, we’ve once again teamed with Duracell, requiring contestants to “like” both companies’ pages to enter. These co-branded efforts have been successful at building the
June 11, 2012
In the Mix…Steve Kaplan on ABC’s “Secret Millionaire”
Our newest client, Steve Kaplan, will be featured on an upcoming episode of ABC’s hit series “Secret Millionaire.” The best-selling author, renowned business speaker and successful entrepreneur will travel from his home in the suburbs of Chicago to the Windy City’s South Side neighborhood to work with three organizations making an impact in the community. Throughout this experience, the Secret Millionaire