November 7, 2011
As the temperatures fall and communities all over the country prepare for cold temperatures and snow, we’re helping our client Snow Joe to warm a few hearts. As a part of a seasonal campaign, Snow Joe is matching $1 to charity for every new fan it gets on its Facebook page. The goal is to raise $10,000 for the One
November 3, 2011
In the Mix…Daylight Saving Time Safety
Daylight Saving Time starts this weekend, so it’s the perfect time to replace the batteries in smoke and carbon monoxide alarms. In fact, Daylight Saving Time is a great time to remember these replacements, both when “falling back” and “springing forward.” We’re taking this message to Facebook on behalf of First Alert and in partnership with Duracell. For its quarter
November 2, 2011
In the Mix…A Media Launch Fit for “Extreme Performance”
Our client Pergo has pulled out all of the stops for the launch of its new collection, Pergo XP – and we’ve been hard at work launching this laminate line to media! To show that Pergo XP – which stands for “extreme performance”– can withstand just about anything, Pergo staged an extreme challenge on the Venice Beach boardwalk in California,
October 28, 2011
In the Mix…A Flurry of Media Outreach
With this week’s disruptive snowstorm in Denver and looming winter weather in the Northeast, it’s safe to say that the winter campaign for our client Snow Joe is off and running! We letting media in those areas know all about Snow Joe’s selection of snow throwers – and preparing to reach out to other top markets when winter weather inevitably