Client Work

February 23, 2010

An Update on the New Arts & Leisure Division

Thanks to Lewis Lazare, Chicago Sun-Times marketing columnist, for blogging about my recent move to LCWA to start the Arts & Leisure division. Click here to read his coverage. I am happy to report that the division is definitely up and running! We are currently promoting the grand opening of the new Theater Wit, Chicago’s newest live theater venue. Now
February 16, 2010

What Happened in Vegas… (a.k.a. The Triumphs and Tribulations of Throwing A Successful Client Event)

We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to
January 28, 2010

Reaching New Heights at the International Builders’ Show

While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas. To illustrate how Trex is elevating the outdoor living category – literally – we hired a
January 15, 2010

First Media Event of the Year!

Last week I traveled to NYC for my first media event of the year on behalf of Electrolux and Eureka. The International Housewares Association coordinated a fantastic media preview event at the Hilton for editors who want a sneak peek of what’s to come at the Housewares show, which will be held here in Chicago this March. The preview was