October 11, 2011
We are just a week into First Alert’s the month-long sweepstakes, “The Great Escape,” and already it is making an impact with increased page visits, interactions and fans! Today, the campaign was featured on “Inside Facebook” – an expert resource for many social media enthusiasts and a resource for successful case studies. Read all about it right here!
October 5, 2011
In the Mix…La-Z-Boy on “Made in America”
La-Z-Boy recliners are an iconic American product – and we were thrilled to help the company secure a spot on the new Travel Channel show, “Made in America.” The show travels from city to city to find out how some of the most well-known American products are made. The process began last spring and continued through the summer as we
October 4, 2011
In the Mix…First Alert’s “Great Escape”
Back for the second year, First Alert is again hosting a sweepstakes on Facebook in honor of October’s Fire Prevention Month – only this year it’s even hotter. This week the team is busy launching a sweltering sweepstakes. First Alert’s “The Great Escape” takes consumers through the ins and outs of an escape plan, tells everyone the benefits of a
September 28, 2011
In the Mix…Eureka Facebook Hits 10,000 Fans
When our client Eureka tasked us with driving more fans to their Facebook page, so they could have more one-on-one interactions with consumers, we decided to use a major giveaway to get attention. We ran two different sweepstakes during three months. Just last week, the Eureka Facebook page reached 10,000 fans, representing an increase of more than 1,000 percent since