June 17, 2010
This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 10, 2010
More Associations Using Research to Drive Fact-Based PR, Marketing
While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA
March 17, 2010
Two LCWA Clients Featured on “Today”
This week got off to a great start, as two LCWA clients were featured on the “Today Show” from the floor of the International Home and Housewares Show! MJSI’s HydroRight water-saving toilet converter and Eureka’s Pet Expert vacuum were both featured in this segment by contributor Lou Manfredini on the highlights of this year’s show. Congratulations to our hard-working account
March 4, 2010
Working with UCAN to Help Prevent Youth Violence
For the past four years, LCWA has been proud to provide PR service to UCAN, a community-based social service organization that focuses on healing trauma, educating children and families, and preventing violence. This week we worked with UCAN to announce the alarming results of its annual “Teen Gun Survey.” According to the survey: One in four teens (26%) know someone