Client Work

June 10, 2010

More Associations Using Research to Drive Fact-Based PR, Marketing

While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA
March 17, 2010

Two LCWA Clients Featured on “Today”

This week got off to a great start, as two LCWA clients were featured on the “Today Show” from the floor of the International Home and Housewares Show! MJSI’s HydroRight water-saving toilet converter and Eureka’s Pet Expert vacuum were both featured in this segment by contributor Lou Manfredini on the highlights of this year’s show. Congratulations to our hard-working account
March 4, 2010

Working with UCAN to Help Prevent Youth Violence

For the past four years, LCWA has been proud to provide PR service to UCAN, a community-based social service organization that focuses on healing trauma, educating children and families, and preventing violence. This week we worked with UCAN to announce the alarming results of its annual “Teen Gun Survey.” According to the survey: One in four teens (26%) know someone
February 23, 2010

An Update on the New Arts & Leisure Division

Thanks to Lewis Lazare, Chicago Sun-Times marketing columnist, for blogging about my recent move to LCWA to start the Arts & Leisure division. Click here to read his coverage. I am happy to report that the division is definitely up and running! We are currently promoting the grand opening of the new Theater Wit, Chicago’s newest live theater venue. Now