Client Work

Every day continues to bring more coverage of the COVID-19 pandemic, from breaking news of the latest developments to many stories of fear and uncertainty. However, amidst all the noise, it can be easy to miss out on some of the more positive news updates that are still occurring in light of the unprecedented situation. During the past few months,

PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media

Spring is an ideal time to take on cleaning and organization projects around the home. And, because people are spending more time at home these days, they are looking for timely DIY projects to tackle. To fill that need, LCWA recommended that client DAP participate in a “Spring Spruce Ups” co-op satellite media tour (SMT) featuring expert craftsman and HGTV

A recent survey revealed that 86% of Americans don’t know the symptoms of pulmonary fibrosis (PF), a disease that affects more than 200,000 people in the U.S. The LCWA team is working closely with the Pulmonary Fibrosis Foundation (PFF) to improve awareness of this progressive and debilitating disease that leads to scarring of the lungs, with no known cure. In February, we scheduled a