June 30, 2020
Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep
June 24, 2020
Monte Nido Brings Eating Disorder Recovery to Chicagoland
This spring, our team was tasked with driving media coverage for client, Monte Nido & Affiliates, which was entering the Chicagoland market for the first time with two new residential eating disorder facilities. Little did we know, the openings would occur just a s focus shifted to a global health pandemic. With our initial, pre-coronavirus pitching, we landed coverage in
June 17, 2020
Urgent Care Strong During COVID-19
Every day continues to bring more coverage of the COVID-19 pandemic, from breaking news of the latest developments to many stories of fear and uncertainty. However, amidst all the noise, it can be easy to miss out on some of the more positive news updates that are still occurring in light of the unprecedented situation. During the past few months,
May 7, 2020
Tips for Pitching Regional Magazines
PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media