April 8, 2020
Influencer marketing has changed the way people shop, and it’s a trend that’s here to stay across all industries – especially in the home space. When it comes to renovation and décor, consumers are looking to trusted influencers with hands-on product experience for recommendations. That’s why our PR program with Trex, the world’s leader in wood-alternative decking and railing products,
March 12, 2020
Is Springing Forward a Step Backward?
On Sunday morning many Americans had to“spring forward,” turning the clock ahead an hour for daylight saving time. Unfortunately, according to an official Health Advisory by our client the American Academy of Sleep Medicine (AASM), studies show that moving into or out of daylight saving time has adverse effects on sleep/wake patterns that can last five to seven days. And
March 3, 2020
The Power of Reaching a Multi-Cultural Audience
Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment. Our team takes pride in knowing and understanding the local Hispanic media.
February 18, 2020
Pulmonary Fibrosis Foundation Brings PF Awareness to San Antonio
Our client the Pulmonary Fibrosis Foundation (PFF) set record-breaking attendance this year at its biennial PFF Summit, the world’s largest healthcare conference on pulmonary fibrosis (PF), as 950 PF patients, healthcare professionals, caregivers and scientists from around the world convened in San Antonio to advance the care of those living with PF. To tell the PFF story locally in San