June 11, 2019
As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded
June 7, 2019
LCWA Wins Seven PCC Awards
It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
May 13, 2019
The Pulmonary Fibrosis Foundation Reaches Audiences on Airwaves Nationwide
LCWA recently helped the Pulmonary Fibrosis Foundation (PFF) raise awareness about pulmonary fibrosis through a coordinated radio media tour with stations across the country. Our goal was to educate adults 60 and over about pulmonary fibrosis, a progressive and debilitating lung disease that affects more than 200,000 Americans and remains largely unknown. The series of radio interviews took place over the
May 9, 2019
LCWA Goes Pink for Mother’s Day
When Little Company of Mary Hospital in Evergreen Park approached LCWA to help raise awareness of the Beverly Breast Cancer Walk, we knew we had a great story tell. Since 2002, the Beverly Breast Cancer Walk has raised over $6 million, directly supporting the needs of breast cancer patients and survivors in Chicagoland. The walk not only harnesses hometown pride