October 15, 2019
As a leading national provider of decorative commercial railing systems, our client Trex Commercial Products has supplied products for some of the largest projects in the country – from sports arenas and educational institutions to healthcare facilities and hotels. With a target audience of architects, contractors, glaziers, fabricators and more, our agency team executes a successful trade-marketing program to connect
October 8, 2019
Will You Dare 2 Compare Your Paper Choice?
Do you know what brand of paper your office uses? Is it recycled paper? If you’re not sure, you’re likely not alone. LCWA launched Boise Paper’s Dare 2 Compare influencer campaign with the goal of driving awareness for Boise® ASPEN® Recycled papers. Boise ASPEN has a number of differentiators, including a 99.99% Jam-Free® Performance Guarantee and its status as America’s
September 30, 2019
AASM Shares Back-to-School Health Tips
To help prep parents and kids for back-to-school season, LCWA and the American Academy of Sleep Medicine conducted media outreach providing families with tips for a healthy sleep routine this school year. In conjunction with sleep hygiene recommendations for children, LCWA promoted the official sleep recommendations from AASM and drove parents to the online bedtime calculator, which allows users to
September 18, 2019
PFF Ambassador and 9/11 First Responder Shares PF Story
Each September, our client the Pulmonary Fibrosis Foundation (PFF) observes Pulmonary Fibrosis Awareness Month, a 30-day campaign to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 200,000 people in the United States. To raise awareness of pulmonary fibrosis and #PFMonth, the PFF team tapped PFF Ambassador and retired NYPD detective Tom Frey to help us
