Client Work

When tasked with promoting the ARM & HAMMER line of Pet Fresh bags, filters and carpet cleaner to both millennials and this fall, the LCWA home PR team leveraged the massive popularity of pet-focused online influencers to promote the products’ benefits and drive consumers to online retailers. To reach these distinct target audiences “where they live” online, we utilized a

The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights

Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a

In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play