November 20, 2017
From a shrinking media landscape to increasing competition for journalists’ attention, public relations professionals across the globe face many of the same challenges. However, thanks to a recent visit from Ana Julia Castilho, an account manager with our Public Relations Global Network (PRGN) partner SMARTPR, the LCWA team got an inside look at the unique environment and role of the
October 17, 2017
Award Spotlight: American Academy of Sleep Medicine “Sleep Recharges You” Campaign
LCWA recently won three IABC Chicago Bronze Quill Awards for our programs for Trex and Boise Paper, as well as our American Academy of Sleep Medicine “Sleep Recharges You” campaign, which was designed to promote the importance of healthy sleep among teenagers. The #SleepRechargesYou campaign was driven by a 2016 study by the CDC showing that more than two-thirds of high
October 11, 2017
Ecore Flooring Forms Foundation for New Fitness Suites
LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the
October 9, 2017
LCWA Helps Boise Paper Dispel Misconceptions of Recycled Paper
Recycled paper has long had a reputation for being dingy, dull and low-quality. However, with recent advancements in technology, these stigmas no longer hold true. Recently, Boise Paper asked us to help build awareness for the quality and performance of today’s recycled paper with a four month-long comparison campaign. The #Dare2Compare campaign showed the similarities between Boise® X-9® Multi-Use Copy paper