Client Work

June 16, 2017

LCWA Wins Two PRSA Skyline Awards

Our team celebrated once again last night, when we picked up two awards at the Public Relations Society of America (PRSA) Skyline event. The annual PRSA event was a chance to hear about the great work being done in the Chicago PR community, and an opportunity to connect with old friends.LCWA won the Skyline Award in the category of Marketing
June 8, 2017

Award Spotlight: “Making the Case for Weil-McLain Boilers”

What can a landmark Wisconsin church, a vintage, luxury apartment in Washington, D.C. and a leading Chicago medical facility possibly have in common? Each uses heating systems fueled by boilers from Weil-McLain and each served as dramatic illustrations of the products’ benefits in a high-profile case study editorial media initiative that won a Trumpet award from the Publicity Club of
June 7, 2017

Award Spotlight: UCAOA “Urgency or Emergency?” Campaign

When unexpected health mishaps arise, many people’s first reaction is to head to an emergency room. But when those illnesses and injuries aren’t true emergencies, not knowing the best option for care – or, in the case of emerging freestanding emergency rooms, not understanding the types of facilities at which they’re seeking treatment – can end up costing patients both
June 6, 2017

Award Spotlight: “Trex Makes It Easy”

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods