November 3, 2015
LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUpTwitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of
October 27, 2015
LCWA Goes to Yonkers
The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the
October 15, 2015
InMovement Gets a “Standing” Ovation
How much of the day do we spend sitting at work? That’s the question being posed by our client InMovement, and the answer isn’t pretty. In fact, Americans are sedentary for at least 21 hours a day. As a PR firm with experience in promoting health initiatives, we recently began work with InMovement to help spread the word on a
October 12, 2015
Double the Fun with a “Two-Screen Sweepstakes”
Our client Snow Joe + Sun Joe regularly appears on day-long QVC segments to sling super-hot deals on their high-quality, innovative, and affordable outdoor tools. This presents the perfect opportunity to promote these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving away products on Facebook at the exact same time that fans can watch the products