February 16, 2015
Here’s further proof that public relations provides return on investment. In the January issue of Pet Age, a business-to-business magazine for the pet industry, LCWA client First Alert for Pets is quoted in a marketing-related column attributing sales and awareness of the Bark Genie product directly to the PR team’s efforts: “Positive online reviews and buzz created by our public
February 12, 2015
In the Mix…Electrolux Cleans Up on GMA “Deals & Steals”
LCWA coordinated a limited time offer for Electrolux’s newest limited edition Ergorapido on Good Morning America today. The brand’s outdoor chic Ergorapido Limited Edition Realtree Xtra Camo vacuum appeared on Good Morning America’s “Deals and Steals” segment this morning with an exclusive 50% price tag, reaching more than 4.7 million viewers live and generating more than 291,000 online impressions. Style-savvy contributor
February 3, 2015
In the Mix…Trex Builds Interest at International Builders’ Show
Each year, the International Builders’ Show (IBS) serves as an ideal opportunity for us to kick off the outdoor living season on behalf of our client Trex with the many media that attend the high-profile show. This year was no exception. In fact, at last month’s event in Las Vegas, the LCWA team attracted more media to the Trex exhibit
January 30, 2015
Contigo Steals the Spotlight on GMA “Deals & Steals”
LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection