May 19, 2015
Child hunger and food insecurity are growing concerns nationwide, especially in suburban areas where many low-income families have relocated in search of employment, affordable housing and better schools. Last year alone, our client Loaves & Fishes Community Services provided nutrition assistance to nearly 10,000 children in DuPage County, which represents 25 percent of food insecure children in the area, according
April 28, 2015
“Designing” Successful Market Coverage
While football fans count down to Super Bowl and movie buffs obsess about the Oscars – for design aficionados, there’s no bigger event than High Point Market. Twice a year, the sleepy town of High Point, N.C., comes alive with furniture makers, designers, taste makers and media – all on the hunt for the latest trends and fabulous finds. This
April 8, 2015
Two-Screen Sweepstakes Just in Time for Spring Cleanup
Recently, LCWA client Sun Joe “took over” QVC for #SunJoeDay, with four hours devoted entirely to the outdoor tools brand, and exclusive appearances throughout the day. Sun Joe offered four limited edition colors and great deals on its Electric Pole Chain Saw – an essential and popular tool for the spring season. The saw was a huge hit on TV, selling tens of thousands
April 6, 2015
Survey Reveals a “Snore-Fire” Way to Hurt a Relationship
Our client the American Academy of Dental Sleep Medicine kicked off its “Snories” media campaign with a survey to collect nationally-relevant, fun statistics that showcase the effect snoring can have on the bed partner’s sleep and on a couple’s intimate relationship. The report exposed several staggering statistics, such as a quarter of adults confess to becoming annoyed or angry when
