February 25, 2014
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity
February 17, 2014
Trex “Decks Out” Las Vegas
The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade
January 22, 2014
iON Snow Blower Creates a Flurry of Coverage
With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON. The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought
January 21, 2014
In the Mix…Shaping a Positive Culture
LCWA kicked off the new year with a new client – the Accreditation Association for Ambulatory Health Care (AAAHC). Joining our lengthy roster of health care clients, AAAHC is the leader in ambulatory health care accreditation and accredits a variety of ambulatory health care organizations, including ambulatory surgery centers, college student health centers, health plans/managed care organizations and medical homes.