March 26, 2014
After a long, harsh winter from coast to coast, spring has (finally) arrived and it’s time to hit the deck! Our client, Trex Company, is ringing in outdoor living season with the #InspiredDeck Pin-to-Win Pinterest Sweepstakes. With an already sizeable social following, the LCWA team is helping Trex to further increase its brand visibility, while strengthening its position as the
March 18, 2014
Saving Daylight, Losing Sleep
On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians. Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a
March 12, 2014
A Howling Success
Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw. ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399
February 25, 2014
Safety Meets Style
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity
