November 25, 2013
Drumroll please! After a three-month, tiered Facebook contest, Eureka today announced the winner of its “The Most Powerful Experience” contest, with a little help from LCWA. The premise of the contest was simple: Eureka showed fans a power-packed moment for the new Eureka AirSpeed ULTRA vacuum as it held up a 3,000 Mazda Miata, and then asked fans to share
November 11, 2013
In the Mix…Northbrook Court Fashions It Forward
Last week, our client Northbrook Court held its second-annual Fashion Forward event to kick off the holiday season in style and benefit two local charities. Charity representatives modeled some of this season’s top holiday looks from Northbrook Court retailers, and with a twist on a traditional fashion show, attendees bid on the looks as they went down the runway. Local
November 7, 2013
In the Mix…150 Years and Counting
When this school first opened its doors, the Civil War raged, baseball was in its infancy, and ground was broken for America’s first transcontinental railroad. That’s a century and a half ago, and LCWA client Everest Institute-Rochester, formerly Rochester Business Institute, marked the milestone 150thanniversary of its founding in 1863 at an open house celebration Nov. 1. We arranged for
October 31, 2013
Eureka’s Crowdsourced Videos
Sometimes life hands you a messy day and when you get home, an urge overcomes you to just Let Loose and Throw Things. That’s exactly what you’ll see through the dancing in three new videos from Eureka – all crowdsourced with the intention to convey visual power for the brand and a surprise to viewers who don’t expect to see