June 4, 2013
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or
June 1, 2013
In the Mix…The Search is on for the World’s Best Personal Trainers!
Starting today, we’re helping our client Life Fitness, a global leader in fitness equipment manufacturing, scour the world for the world’s best personal trainers. Personal trainers all over the world can be nominated through June 30 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The program recognizes and rewards trainers that embody the same passion and commitment to healthy
May 31, 2013
In the Mix…Sound the Trumpets: First Alert and LCWA Strike Gold!
PR awards season kicked off last night with the Publicity Club of Chicago’s Annual Trumpet Awards. LCWA was there and did not leave empty handed. Along with client First Alert and fellow agency partner NewsMark, Inc., LCWA was recognized with a Golden Trumpet Award in the category of Issues Management for consumer education campaigns conducted in conjunction with new carbon monoxide
May 30, 2013
In the Mix…Counting Down To Summer with a Sweepstakes
Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two