May 31, 2013
PR awards season kicked off last night with the Publicity Club of Chicago’s Annual Trumpet Awards. LCWA was there and did not leave empty handed. Along with client First Alert and fellow agency partner NewsMark, Inc., LCWA was recognized with a Golden Trumpet Award in the category of Issues Management for consumer education campaigns conducted in conjunction with new carbon monoxide
May 30, 2013
In the Mix…Counting Down To Summer with a Sweepstakes
Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two
May 28, 2013
In the Mix…Entertainment by the Yard
It’s time to raise a toast to summer! Just ahead of the Memorial Day weekend, we coordinated a television and radio satellite media tour for our client Trex to promote its stylish and high performance outdoor living products at a time when many homeowners are looking for ideas on how to make over their backyards. Broadcasting from a jaw-dropping, multi-level
May 23, 2013
In the Mix…Frigidaire Success Continues with “Gift of Time” Sweepstakes
We recently wrapped up the “Gift of Time” Facebook sweepstakes for client Frigidaire Professional, which awarded six winners with the product of their choice and two grand prize winners with a five-speed blender, convection oven and a 5-in-1 grill and griddle. The four-week sweepstakes had an astounding 391,000 entries, with entrants earning additional chances to win by referring friends and/or answering