January 29, 2013
Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of
January 22, 2013
In the Mix…Trex NYC Editorial “Deck-Sides”
Just in time to help with summer outdoor living projects, LCWA and Trex hosted a series of “deck-side” meetings in New York City. Over the course of two busy days, we met with 11 editors to show off Trex’s latest products – from decking to railing, furniture, lighting and pergolas – and brainstorm possible partnerships. Editors loved Trex’s inspirational imagery
January 16, 2013
In the Mix…New Year, New Legislation
As a part of our work with client First Alert, the LCWA team is tasked with helping to raise awareness about new legislation as it pertains to fire and carbon monoxide safety. In early 2013 two West coast states – California and Washington – enacted legislation to further the level of carbon monoxide protection. The LCWA team has been proactively
January 10, 2013
In the Mix…A Healthy Start to the New Year!
LCWA is proud to announce the addition of Life Fitness, a global leader in commercial fitness equipment manufacturing, to our client roster! We kicked of our relationship this week, when we helped Life Fitness get blood pumping with an exciting announcement for the Consumer Electronics Show (CES). As the first fitness equipment manufacturer to open portions of its product platform