In the Mix… New Electrolux Technology Makes a Big First Impression

January 29, 2013

Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of clogged brushrolls. The Electrolux Ergorapido Brushroll Clean and Electrolux PrecisionBrushroll Clean are the first vacuums to have a self-cleaning brushroll, and they’re already making a big impression with media. This month, Ergorapido Brushroll Clean received the prestigious Good Housekeeping “Very Innovative Product” award and also was featured on the “Today” show and “Anderson Live.” Precision Brushroll Clean is featured in the current issue of House Beautiful and also appears in’s 2013 “Most Efficient Vacuums” round-up.