November 12, 2012
In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website.
November 8, 2012
In the Mix…Dignity Memorial Celebrates the Day of the Dead
Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we
November 7, 2012
In the Mix…Trex Distributor Meeting in The Big Easy
Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products
November 1, 2012
In The Mix…Tweeting the Way to a Good Night’s Rest with AADSM
Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that