Digital Marketing

Whether it’s excellent time management, superior organizational skills or even specific office supplies, everyone has a special trick to stand out from the crowd at work. We recently worked with our client, Boise Paper, to hold a Facebook Sweepstakes to hear more about what people had learned to help them look brilliant at the office. Utilizing the “Don’t Look Back,

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the

Influencers are an important part of many public relations campaigns. They help grow brand and product awareness and can increase traction on social media. However, not all influencers fit every campaign. Part of the allure of influencers is the individual, personal perspectives they provide. Here are four questions to consider when choosing influencer partners: 1) What are your goals from

We helped our client Boise Paper and its partner, the organization #forestproud, share messages about the importance of forests. The organizations joined together for a very successful Twitter chat using the hashtag #beforestproud. To help take the message far and wide, we partnered with a lifestyle blogger, Family Focus Blog, to host the chat. The blogger asked questions, while Boise