Digital Marketing

Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded

It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe

It may not feel like it, but spring is here – a great time to focus on improving sleep! To drive awareness of healthy sleep and position client the American Academy of Sleep Medicine (AASM)as the go-to source for information, the LCWA health care and social media teams helped the AASM showcase its expertise around daylight saving time – where the