Digital Marketing

Do you know what brand of paper your office uses? Is it recycled paper? If you’re not sure, you’re likely not alone. LCWA launched Boise Paper’s Dare 2 Compare influencer campaign with the goal of driving awareness for Boise® ASPEN® Recycled papers. Boise ASPEN has a number of differentiators, including a 99.99% Jam-Free® Performance Guarantee and its status as America’s

Now in its third year, the Town/Gown Fire Safety Community Service Project teams institutions of higher education and fire departments to install First Alert alarms in at-risk homes and increase fire safety education in these communities. This unique, impactful project is coordinated through a partnership between First Alert, Campus Firewatch and the Michael H. Minger Foundation, and invites colleges, universities and

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross. This summer, Boise Paper joined other global brands to help raise awareness of the Red

In October 2018, LCWA and the Pulmonary Fibrosis Foundation (PFF) developed and launched this new microsite to help introduce key information, symptoms and risk factors about pulmonary fibrosis (PF)—a debilitating lung disease—to the vast majority of the population who do not know about the disease. AboutPF.org is a key component in a multi-faceted three-year program designed to increase awareness of both