Events

If you Google “CES,” you’ll receive about 903,000,000 search returns. If that alone doesn’t astound you, think about how challenging it must be for brands to cut through the clutter of the Consumer Electronics Show to make their mark on key journalists covering the mega event. Over the past several weeks, we helped one of our clients do just that

LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUpTwitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of

As part of our product roll out for the first line of Electrolux branded  countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a

When you represent the world’s leading manufacturer of high-performance composite decking, it can be difficult to showcase products to media. It’s not like we can easily ship out samples of finished decks. So, as the saying goes, we brought Mohammed – or Trex in this case – to the media mountain in the form of a dedicated product preview event