June 11, 2015
When you represent the world’s leading manufacturer of high-performance composite decking, it can be difficult to showcase products to media. It’s not like we can easily ship out samples of finished decks. So, as the saying goes, we brought Mohammed – or Trex in this case – to the media mountain in the form of a dedicated product preview event
May 20, 2015
A Toast to Successful Client Coverage
It’s time to raise a glass to summer and to the power of broadcast media to reach and inspire consumers! At a time when many homeowners are looking for ideas on how to spruce up their backyards, we coordinated a television and radio satellite media tour for our client Trex from beautiful St. Helena Island, S.C. Broadcasting from a cozy,
May 19, 2015
Shining the Spotlight on Child Hunger
Child hunger and food insecurity are growing concerns nationwide, especially in suburban areas where many low-income families have relocated in search of employment, affordable housing and better schools. Last year alone, our client Loaves & Fishes Community Services provided nutrition assistance to nearly 10,000 children in DuPage County, which represents 25 percent of food insecure children in the area, according
March 31, 2015
In the Mix…First Alert and the Chicago Bulls team up for Fire Safety
Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety
