May 20, 2015
It’s time to raise a glass to summer and to the power of broadcast media to reach and inspire consumers! At a time when many homeowners are looking for ideas on how to spruce up their backyards, we coordinated a television and radio satellite media tour for our client Trex from beautiful St. Helena Island, S.C. Broadcasting from a cozy, low-county-inspired Trex outdoor living space, we offered interviews with fourth-generation winemaker and lifestyle expert Rob Mondavi, Jr., to news stations across the country. Rob advised viewers on the latest trends in outdoor entertaining, and the importance of selecting low-maintenance, eco-friendly outdoor living products to enhance your enjoyment of the season. In the span of six hours, he spoke with more than 20 different media outlets! Many of these segments are scheduled to air ahead of Memorial Day weekend, so be sure to tune into your local morning news for outdoor living inspiration.